Thom Craver

Thom "dot com" Craver

Marketing Mumbles and Tech Talk

             

Thom has systems administration skills in UNIX, Linux, Windows clients and servers, and MacOS. His programming/scripting skills include Perl, PHP, UNIX Shell Scripting, Java, JavaScript, ASP, and C++. He is a noted search engine optimization expert and a self-proclaimed “marketing guy in a geek’s body.”

Current Position: Web/Database Specialist – RIT

Currently, I am the Web and Database Specialist for the Saunders College of Business at Rochester Institute of Technology. I administer the email servers, database systems, all Web sites, and assist students with the development and maintenance of student-run Web sites at the Saunders College. I determine and evaluate Web publishing and database management system needs across the College’s populations of students, faculty and staff. I also manage one full-time student employee.

Additionally, I have also tutored students in NTID students enrolled in business studies and guest lectured on search engine marketing strategies in Saunders College marketing and E-business classes.

Small Business Owner

New York Web Works

I  founded and operated  the Web site development and marketing firm, New York Web Works for eight years. In 2004, I led a merger with Corporate Communications, Inc. After the transition, I led Corporate Communications’ initiatives for clients in the areas of search-engine marketing, encompassing organic search engine optimization (SEO), pay-per-click (PPC), and site performance monitoring.

Crocodile Rock Entertainment

I also am co-owner of Crocodile Rock Entertainment Mobile DJ service where I also host a unique, game show-style trivia game.

Author

I have authored or co-authored 14 computer software instructional manuals published by Rochester-based Technical Learning Resources, Computer Confidence Incorporated and California-based SVI Training Products.  I am currently developing a business textbook for search engine marketing.

Personal

I am a proud husband and father of two wonderful children.

With a passion for soccer, I coach my son’s U-8 Chili Soccer team and was host for the Rochester Rhinos pro soccer club’s pre-game and post-game radio programs for multiple seasons in the early 2000′s. I was also the Rhinos’ webmaster from 1997-2001 and communications director for The Safari fan club.

I have also worked as  on on-air personality at 98PXY-FM and WYSL 1040-AM.


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